Henson's Consulting advises companies and investors on capital markets and financial communications: IPO readiness, equity story development, investor relations, and the reputational and policy risk side of transaction due diligence, including vendor due diligence. Our experience includes leading a Nasdaq IPO.
When clients call us
- You are preparing for an IPO and want management, not the advisers, to own the equity story.
- Your investment story is unclear, or investors are not grasping what sets the business apart.
- A private equity or M&A transaction is under way and reputational, stakeholder or policy risks could affect valuation or execution.
- You are building or strengthening an investor relations function.
What we do
IPO readiness & communications
We help management own the IPO process: where to invest their time, what is secondary, and how to stay in the driver's seat alongside banks, lawyers and financial advisers. We plan beyond day one — the target shareholder base and how to reach it.
Equity story development
We articulate your company's uniqueness in a broader context, so investors, lenders and other market participants quickly understand what sets the business apart — compelling to the market and authentic to the organisation behind it.
Investor relations advisory
We help build IR that creates conviction, not only reports results: a well-aligned shareholder base, shorter dialogue cycles and credibility that sustains long-term market confidence — particularly where Nordic, EU and US capital-market expectations meet.
Transaction & vendor due diligence
For private equity transactions and M&A processes, we identify reputational, stakeholder and policy risks early, before they affect valuation or execution. In a vendor due diligence (VDD) process, this perspective complements the financial, legal and commercial workstreams.
Annual reporting
We help translate complex performance, governance and sustainability information into a coherent, defensible story. More on annual & sustainability reporting.
Proof: selected work
Thule GroupIPO Readiness: In the Driver's Seat From Day One
Various ClientsIR — Bringing the Investors' Story Alive
“I worked with Fredrik when he was head of IR at Thule Group and I was an equity analyst at Jefferies — a period of rapid change for the company. His input was invaluable: he helped me understand what was happening while consistently respecting commercial and legal sensitivities. Having met hundreds of IR professionals during my career, I can say with confidence that Fredrik was among the very best.”
Peter ReillyFormer Equity Analyst · Jefferies
Your advisers
Every engagement is led by our co-founders, who have worked alongside each other for over 20 years.
20+ years of senior corporate affairs in highly regulated consumer goods, including executive roles at Diageo and Heineken across Europe and Africa.
Profile →
25+ years in corporate and financial communications; led communications and investor relations at Thule Group for 14 years, including its Nasdaq listing.
Profile →Frequently asked questions
What is an equity story?
An equity story is the investment case for a company: what it does, what makes it distinct, how it creates value and why investors should back it. A strong equity story is clear, credible and consistent, and remains true to the company's identity.
When should IPO communications preparation start?
Before the formal process gains momentum, so that management, not the adviser timetable, shapes the equity story and the target shareholder base. Thinking beyond the listing day matters as much as the listing itself.
What is vendor due diligence, and where does Henson's fit in?
Vendor due diligence (VDD) is due diligence commissioned by the seller before a sale, so that buyers receive an independent view of the business. Henson's contributes the reputational, stakeholder and policy risk perspective, identifying issues early so they can be addressed before they affect valuation or execution.
Do you provide investment banking, legal or financial advice?
No. We are communications and corporate affairs advisers. We work alongside your banks, lawyers and financial advisers, focusing on narrative, investor relations and reputational and policy risk.