A European consultancy for strategic communications & public affairs — shaping operating environments to protect reputation and strengthen business performance.
We're a Europe-based independent consultancy, built by two senior operators who've spent 45+ years shaping policy, driving investor relations, developing public affairs campaigns, building reputation, and communicating. We've worked across global and local organisations like Diageo, Thule, Heineken, Nibe Group and Walgreens Boots Alliance.
We've navigated c-suite advisory, policy threats, reputation crises, and high-stakes campaigns from London to Berlin, Brussels to Warsaw, Stockholm to New York.
We're strategists who actually get the work done — analytical, outcome-oriented, relationship-driven and trusted at the highest levels. We provide senior judgment, built to move at the pace you need — without the layers and lag of traditional agencies.
Marco brings over 20 years of senior corporate affairs experience in highly regulated consumer goods, with a sharp instinct for the cultural and political nuances that determine whether a campaign lands or stalls. He has lived and worked across several European countries and is fluent in English, Italian, German and French. His career spans executive-level roles at Diageo and Heineken, leading public affairs and communications across Europe and Africa — delivering real policy wins and building strong in-house teams. He is at his best when the environment is complex, the stakes are high, and the client needs someone who will engage with substance and not flinch.
Fredrik has spent 25+ years at the intersection of corporate and financial communications, public affairs, and business strategy — across consumer goods, manufacturing, travel, and politics. His work with Thule Group, where he led communications and investor relations for 14 years through a successful Nasdaq listing, gave him a deep understanding of what it takes to build lasting credibility with investors and boards. Anchored in Scandinavian business culture and fluent in European regulatory environments — particularly where Nordic, EU and US capital-market expectations collide. Clients value his directness, his calm under pressure, and his ability to cut through to what actually matters.
Marco and Fredrik have worked alongside each other for over 20 years — underpinned by a shared belief that the best advisory relationships are built on trust, honesty, and a genuine interest in the people you work with.
Senior counsel across the full arc of policy, capital markets, reputation and crisis — from strategy to execution.
We map policy risk early, navigate consultations and run advocacy campaigns — protecting your licence to operate before it erodes. Combining intelligence gathering, strategic messaging and targeted engagement, we help clients spot shifts in the landscape and shape outcomes before they become material.
We identify the actors who influence outcomes and mobilise them with purpose — building trust grounded in shared understanding and mutual value. Our work moves clients beyond transactional outreach toward durable, long-term engagement that delivers constructive progress where it matters.
From IPO preparation and equity story development to PE transaction due diligence, we build investor-ready narratives across European and US capital markets — ensuring your story is credible, consistent, and tailored to the right audiences. We identify reputational and policy risks early, before they affect valuation or execution.
We work with clients before, during and after a crisis — combining ongoing risk advisory with immediate, experienced counsel when situations escalate. Across political, regulatory and reputational challenges, we help leaders spot exposure early, act with clarity under pressure, and communicate with consistency — reducing risk and restoring momentum at every stage.
We scope, structure and build in-house Corporate and Public Affairs functions — designing operating models, supporting hiring, and mentoring people to grow their capability. Drawing on practical experience, we build functions that are fit for purpose, aligned to business priorities, and built to deliver impact over time.
We build the narratives and reputational capital that compound over time — so when the moment matters, credibility is already in the bank. We sharpen what you say, how you say it, and who needs to hear it, strengthening trust and protecting reputation.
We help organisations optimise their industry association memberships — assessing each body's strengths and limitations, and developing targeted strategies to align engagement with business goals. We clarify where collective action adds value and where direct engagement is more effective, helping clients participate strategically and influence association priorities.
We structure reports and stakeholder narratives that are clear, credible, and meet the transparency standards your audiences expect — translating complex performance, governance, and sustainability information into a coherent, defensible story that balances compliance, clarity, and strategic messaging.
Senior, embedded and straight-talking — built around your brief, not a template.
Structured onboarding to understand your business, stakeholder landscape and what you actually need.
We act as an extension of your team — fast onboarding, adapting to your brief and environment.
Including when a campaign is unwinnable. Honesty is the starting point. Clarity, not comfort.
Your organisation is stronger after we leave — through knowledge transfer and internal playbooks.
Project, retainer, rapid sprint or on-demand — structured around your need.
We move from strategy to execution, thinking laterally and building solutions around your brief.
We are genuinely independent — no network to bill, no house view to defend. Senior partners lead every engagement, without exception. We work embedded inside your organisation, not over a weekly call from outside it. We are outcome-focused — measured by what actually changes, not by the weight of the report we produce. We have European DNA and global reach — deep roots in EU institutions, with access across North America, Africa and the Middle East. And we are deliberately light on overhead — no layers, no unnecessary process, just focused senior counsel when you need it.
Real mandates, real outcomes — across institutions, capital markets, reputation and crisis.
What senior leaders say about working with us.
Marco has a rare ability to translate complex, sensitive, high-profile policy challenges into sharp, campaignable positions. He delivers on protecting licence to operate, while also proactively identifying and shaping opportunities to unlock wider business ambitions. What sets Marco apart is his talent for building trusted relationships – mobilising trade associations, policymakers, external influencers, senior stakeholders and broader internal teams to drive tangible outcomes.
I worked with Fredrik when he was head of IR at Thule Group and I was an equity analyst at Jefferies — a period of rapid change for the company. His input was invaluable: he helped me understand what was happening while consistently respecting commercial and legal sensitivities. Having met hundreds of IR professionals during my career, I can say with confidence that Fredrik was among the very best.
Marco stands out for his ability to operate effectively across complex, multi-market environments. He moves comfortably between big-picture strategy and hands-on execution, always maintaining focus and momentum. What further distinguishes him is his cultural fluency and strong language skills, which allow him to navigate the full breadth of European business cultures, building deep trust across diverse teams and consistently delivering strong commercial outcomes.
I have known Fredrik for nearly four decades. I have always appreciated his clear and straightforward way of seeing reality, his sharp analysis, and his diplomatically businesslike style of presenting opinions and advice. His merits as an advisor in today's politics and public affairs are obvious.
Marco combines strategic thinking with an ability to bring clarity to complexity. He quickly grasps new concepts and perspectives, integrating them into coherent approaches that move work forward. Beyond his strong judgement, he is highly effective at building trusted relationships and creating a genuine sense of team among diverse stakeholders. What I particularly value is the thoughtfulness he brings to every challenge, carefully weighing options before identifying the most effective path forward.
Fredrik has been an invaluable sounding board for many years on corporate positioning and narrative development across international markets. His understanding of how messages are received across cultural and business contexts is exceptional — what resonates in Northern Europe may not land the same way in Southern Europe or the Middle East. He has a rare ability to navigate these differences, shaping communications that are both true to the company and highly effective. Thoughtful, collaborative, and a genuine pleasure to work with.
Whether you're dealing with something urgent or thinking ahead, we're happy to have a straightforward, confidential conversation about what you're facing — no obligation, no pitch.