Henson's Consulting is a strategic communications consultancy supporting organisations whose reputation, narrative and stakeholder trust need to hold under scrutiny. We build the narratives and create reputational capital that compounds over time — so when the moment matters, credibility is already in the bank.
When clients call us
- Your strategy, transformation or positioning has changed, but your corporate narrative has not caught up.
- Legislators, NGOs, media or investors are questioning your approach — and an instinctive, defensive response is making things worse.
- Your messages land differently across markets and cultures, and you need one story that works everywhere.
- Leadership needs a trusted, senior sounding board on positioning and reputational risk.
What we do
Corporate narrative & positioning
We define what makes your organisation distinct and translate it into a narrative that is credible, consistent and tailored to the audiences that matter — policymakers, investors, employees, media and NGOs.
Reputation management & reputational risk
We help leaders spot reputational exposure early and replace defensive reflexes with a credibility-first approach grounded in accountability — the approach that turned Diageo Germany from political isolation into a trusted industry voice.
Cross-market messaging
What resonates in Northern Europe may not land the same way in Southern Europe or the Middle East. We shape communications that stay true to the company while working across cultural and business contexts.
Reporting narratives
We help structure annual and sustainability reports so that performance, governance and sustainability information tells a coherent, defensible story. More on annual & sustainability reporting.
When reputation is under acute pressure, our crisis communications work takes over; when the challenge is policy-driven, see public affairs & policy advisory.
Proof: selected work
Diageo GermanyFrom Persona Non Grata to Trusted Voice: Rebuilding Diageo Germany in Berlin
Various ClientsIR — Bringing the Investors' Story Alive
“Fredrik has been an invaluable sounding board for many years on corporate positioning and narrative development across international markets. His understanding of how messages are received across cultural and business contexts is exceptional — what resonates in Northern Europe may not land the same way in Southern Europe or the Middle East. He has a rare ability to navigate these differences, shaping communications that are both true to the company and highly effective. Thoughtful, collaborative, and a genuine pleasure to work with.”
Nik CooperPartner · Based On A True Story
Your advisers
Every engagement is led by our co-founders, who have worked alongside each other for over 20 years.
20+ years of senior corporate affairs in highly regulated consumer goods, including executive roles at Diageo and Heineken across Europe and Africa.
Profile →
25+ years in corporate and financial communications; led communications and investor relations at Thule Group for 14 years, including its Nasdaq listing.
Profile →Frequently asked questions
What is strategic communications?
Strategic communications is the planned use of narrative, messaging and stakeholder engagement to achieve business objectives — for example protecting reputation, supporting a strategy change or building trust with policymakers and investors. It starts with what the organisation needs to achieve, not with channels or content.
How is Henson's different from a communications agency?
Many agencies focus on producing content and campaigns. We start from the business: how your organisation creates value, where its strategic goals and risks lie, and which stakeholders can advance or block them. Strategic communications then becomes a tool to support those goals, rather than tactical content creation. Our co-founders bring decades of senior corporate affairs and investor relations experience inside listed and highly regulated companies.
How long does it take to rebuild a damaged reputation?
It depends on the cause and the stakeholders involved. In the Diageo Germany case, a credibility-first reset took the company from political isolation to the go-to industry voice in Berlin within three years.
Do you work across countries and languages?
Yes. Marco works in English, Italian, German and French, and Fredrik brings deep experience of Nordic, EU and US business and capital-market contexts. We have European roots, with access across North America, Africa and the Middle East.