Fredrik has spent 25+ years at the intersection of corporate and financial communications, public affairs, and business strategy — across consumer goods, manufacturing, travel, and politics.
His work with Thule Group, where he led communications and investor relations for 14 years through a successful Nasdaq listing, gave him a deep understanding of what it takes to build lasting credibility with investors and boards.
Anchored in Scandinavian business culture and fluent in European regulatory environments — particularly where Nordic, EU and US capital-market expectations collide. Clients value his directness, his calm under pressure, and his ability to cut through to what actually matters.
Key expertise
- Strategic Communications & Reputation Management
- Crisis Communications & Issues Management
- Capital Markets & Financial Communications
- Industry Affairs & Trade Association Strategy
Selected work
Thule GroupIPO Readiness: In the Driver's Seat From Day One
Nordic ShippingCrisis Communications in the North Sea
Various ClientsIR — Bringing the Investors' Story Alive
What clients and colleagues say
“I worked with Fredrik when he was head of IR at Thule Group and I was an equity analyst at Jefferies — a period of rapid change for the company. His input was invaluable: he helped me understand what was happening while consistently respecting commercial and legal sensitivities. Having met hundreds of IR professionals during my career, I can say with confidence that Fredrik was among the very best.”
Peter ReillyFormer Equity Analyst · Jefferies
“I have known Fredrik for nearly four decades. I have always appreciated his clear and straightforward way of seeing reality, his sharp analysis, and his diplomatically businesslike style of presenting opinions and advice. His merits as an advisor in today's politics and public affairs are obvious.”
Tobias BillströmStrategic Advisor, Defence Industry · Former Minister for Foreign Affairs & Migration, Sweden
“Fredrik has been an invaluable sounding board for many years on corporate positioning and narrative development across international markets. His understanding of how messages are received across cultural and business contexts is exceptional — what resonates in Northern Europe may not land the same way in Southern Europe or the Middle East. He has a rare ability to navigate these differences, shaping communications that are both true to the company and highly effective. Thoughtful, collaborative, and a genuine pleasure to work with.”
Nik CooperPartner · Based On A True Story